Important Notice

All things, it's said, must come to an end. For Loose Id, that time has come. Rather than risk the reputation and good will that we have worked very hard to build, on May 7, 2018, we'll be closing our doors for good. We want to thank all of our authors, artists, editors, employees, customers and friends for your help making this company a success.

This is not a decision made in haste, panic or financial distress. The market has changed over the past few years, and a four-person company can no longer compete effectively with the Amazon mega-store.

We want to assure you, our customers and friends, that authors and staff are being paid, purchases will be honored, and we will remain in constant communication throughout the closing process. We will do our best to monitor social media during this busy time, but if you have questions, email through our email will be the best channel.

Important Dates

December 26-28, 2017: Last Annual "What I Really Wanted for Christmas" Sale

May 7, 2018:

  • Last day to make purchases on and with resellers of Loose Id books.
  • Gift certificates expire.
  • Idcents expire.
  • Any contest prizes must be claimed.

May 9, 2018: All purchases and customer libraries must be downloaded by this date. Thirteen years, more than three thousand titles and four hundred authors, and uncountable smiles--it's been a hell of a ride. From the bottom of our hearts, we thank you for sharing this journey.


About Us

Loose Id is a leading publisher of erotic romance. The California-based company is an acknowledged industry leader with ten years in business, operating in the black since the end of our second quarter back in 2004. It publishes between 16 and 24 titles per month by more than 200 talented authors worldwide, unleashing readers' fantasies with a full panoply of erotic romance subgenres, ranging from bdsm capture fantasy to yaoi, and including exceptional traditional favorites, contemporary and historical.

The company promotes itself through web and print advertising wherever readers of erotic romance may be found, creating a recognizable brand identity as the place to let your id run free and the people who unleash your fantasies. It is currently pursuing licensing agreements for foreign translations, and developing a print program of 2 to 5 titles per month.

From 2004 to 2008, Loose Id experienced unprecedented growth, with revenues increasing by as much as 700% annually. Profitable since its second quarter, fiscal responsibility is the corporate priority in all business dealings. As a result, the company currently projects annual receipts of more than $3 M. Since opening its doors, Loose Id has sold over 1 million books.

As a company, Loose Id strives to provide the stories readers want and the service they deserve. It is committed to profitability, good corporate citizenship, fair contract practices, and developing talented authors through editorial support. Loose Id also turns its eyes to the future, with managed expansion into emerging markets such as virtual reality and interactive storytelling.

Ultimately, it is the company's ability to unlock the doors to perception, enrich readers lives, and unleash their fantasies that drive corporate success and its ability to push romantic fiction to the edge and beyond.

Loose Id is love unleashed. We're taking romance to the edge.

About the Management

Loose Id, LLC is a partnership owned by Alisa McKnight, Doreen DeSalvo, Karen Williams and Treva Harte. Four very different people with very different personalities and talents—one terrific team.

Doreen DeSalvo, Chief Financial Officer

Doreen DeSalvo became Chief Financial Officer of Loose Id in March 2006. Ms. DeSalvo joined Loose Id in March 2004 as Vice President, Community Development. From 1997 to 2003 Ms. DeSalvo was Director of User Experience for, a division of A&E Television Networks, and from 1992 to 1997 she was Manager of User Interface Design for Geoworks, a provider of operating system software for high-end mobile phones. She holds a B.A.with honors in Communications from the San Francisco State University, an M.F.A. in Creative Writing from Seton Hill University, and several professional certifications in User Interface Design. Ms. DeSalvo has been an active member of Romance Writers of America since 1990, and is a two-term Past President of the San Francisco Area chapter of Romance Writers of America.

Treva Harte, Editor-in-Chief

Treva Harte is the Editor-in-Chief of Loose Id and is a founding member of the company. From 1988 to 2008 she was a Trademark Examining Attorney for the U.S. Patent and Trademark Office. Ms. Harte holds a B.A. in English Literature with High Honors from the University of Arizona and an M.A. and J.D. from the University of Virginia. She is a member of the Virginia Bar Association, the District of Columbia Bar Association, the Romance Writers of America, Washington Romance Writers, and EPIC.

Alisa Schreibman McKnight, Chief Innovations Officer

Alisa Schreibman McKnight became Chief Innovations Officer of Loose Id in April 2008. Ms. McKnight is a founding member of the company, serving as Chief Marketing and Technology Officer from February 2004 to April 2008. Prior to that time, she served in public relations for non-profit organizations including The Mars Society, and freelance edited for Ellora's Cave. She holds a B.A. with Honors, from the Medieval and Renaissance Collegium of the University of Michigan, an M.A. in the History of Art from the University of Chicago, a J.D. from the University of Colorado, and has completed the coursework for an L.L.M. in Legal History from the University of British Columbia.

Karen Williams, Production Manager

Karen Williams is a founding member of the company and has served as Production Manager since July 2004. From 2002 to 2004, Ms. Williams was a freelance editor and proofreader for Ellora's Cave Publishing. In 2008, Ms. Williams retired from a position with the U.S. government after more than 25 years of service. She holds a B.B.A. in Management from University of Texas at El Paso.